DICTION: The Text-analysis Program was originally created by Roderick P. Hart, who holds the Allan Shivers Centennial Chair in Communication and is Professor of Government at The University of Texas at Austin. Hart’s area of special interest is political language and rhetorical analysis. He is the author or editor of fifteen books, including Political Tones: How Leaders Talk & Why (The University of Chicago Press, 2013), which uses the DICTION program extensively. He is currently working on a new book entitled Civic Hope: How Ordinary People Keep Democracy Alive.
DICTION began its life as a mainframe program in the late 1970s and evolved over the years into a PC- and notebook-based utility. Craig Carroll is Adjunct Professor at New York University, IE University (Madrid) and Singapore Management University. He joined the DICTION team in 2006 and spearheaded the creation of DICTION 6.0. He is also founder and director of the Observatory on Corporate Reputation (OCR), a market research firm providing public interest, proprietary and policy research on corporate reputation. He previously taught at the University of Southern California and the University of North Carolina at Chapel Hill. Carroll is the editor of SAGE Encyclopedia of Corporate Reputation (2016), The Handbook of Communication and Corporate Reputation (Wiley-Blackwell, 2013) and Corporate Reputation and the News Media (Routledge, 2010).